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Is Podcast Advertising Worth It?

Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. 

The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant.  

Ingredients:

• 1 1/4 oz. vodka
• 1 oz. Calvados
• 1 1/4 oz. Granny Smith apple juice
• 1/4 oz. lemon juice, freshly squeezed
• 1/4 oz. simple syrup
• Garnish: brandied cherry and Granny Smith apple slices

 Directions:

1. Add crushed ice into a cocktail glass and set aside to chill.
2. Add the vodka, Calvados, apple juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled.
3. Discard the ice from the cocktail glass and double-strain the mixture into the glass.
4. Garnish with a skewered brandied cherry and 3 Granny Smith apple slices.