The Ryan Sullivan Show

Is Podcasting Still Worth It in 2025?


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https://mailchi.mp/podcastprinciples.com/script

Is podcasting still worth it in 2025?

..or is there a smarter way to get the same upside?


In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost” content interviews and short-form video to capture the benefits without a full launch.


If you already have a podcast, we dig into tightening your focus, testing with Shorts, and building real buyer journeys (not just vanity metrics).


📌 Jump In Here:


0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up



__________________________________________________


👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

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The Ryan Sullivan ShowBy Ryan R. Sullivan

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