Visibility Era

Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127


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In this episode, Lydia breaks down one of the most common questions founders ask:
➡️ “What is the actual ROI of PR?”

You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.

If you’ve ever wondered whether PR is “worth it,” this is your roadmap.

What You’ll Learn:
- How PR builds credibility and trust faster than most methods you're taught
- Why a strong brand narrative is the foundation of visibility
- The real ROI of PR: SEO, audience growth, and sales
- How press features shape how AI tools (like ChatGPT) understand your brand

Backlink video here: https://youtu.be/y6MLHeVUzPs
Syndication video here: https://youtu.be/yoPF2YaWkiA
Impact video here: https://youtu.be/6TKksvgEuuk

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

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Visibility EraBy Bridget Sicsko and Lydia Bagarozza

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