Programmatic SEO can be great but are there gaps you need to be wary of? Anna Uss joins the SEO Rant podcast to share her thoughts on programmatic SEO:

* What is programmatic SEO and what makes it unique?

* When should you use programmatic SEO

* What to be careful of when doing programmatic SEO

Here's the problem. Programmatic SEO has you build out tons of templated pages at scale. That's an enticing notion as the more pages the more chances to rank (all things being equal). So where's the rub? Well, ensuring all of the pages provide unique value that passes content quality thresholds and that is not deemed by Google as unfit for indexation (due to duplication) can sometimes be a little tricky. Does that mean you should not "do programmatic SEO?" Certainly not.

Listen in as Anna Uss and Mordy Oberstein discuss when to use programmatic SEO.