What do we consider quality content today and how do we create advertising strategies to support and benefit a cleaner ecosystem in the future? Andrew Casale from Index Exchange offers a raw and unvarnished take on MFA, explaining why efficiency, sustainability, and transparency should be core values of every media platform. Learn how to navigate the complexities of media quality in this insightful session.

Speakers:

• Matt Scheckner, Founder and Chairman, Advertising Week
• Andrew Casale, President and CEO, Index Exchange

Take Aways:

1. Defining quality content in today's media.
2. Strategies for cleaner media ecosystems.
3. Importance of efficiency, sustainability, and transparency.

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