This episode of the Start with a Win podcast is focused on a prevailing narrative in the market these days: disintermediation. Before you tune out and think that this episode is not relevant to you, you have undoubtedly heard of disintermediation when it comes to Netflix, Uber, and Airbnb. These companies disrupted their industries with their innovative takes on entertainment, transportation, and lodging, and many business owners live in fear that their own businesses are at risk of being disintermediated by some big new company. During a conversation with a titan in the business world recently, Adam was given these 5 questions to consider when wondering if you are at risk of being disintermediated:

Is the transaction frequent? – For Netflix, Uber, and Airbnb, the answer is YES. For things like buying or selling a house, the answer is NO.

Is the cost big? – Again, Netflix, Uber, and Airbnb are relatively inexpensive per transaction, but for real estate transactions, the answer is YES.

Is there a risk? – Considering the financial, emotional, and legal ramifications of each real estate transaction, the answer is YES.

Is it complicated or simple? – Compared to streaming a movie or booking a plane ticket, buying or selling a house is incredibly COMPLICATED, necessitating the utilization of an expert full-time real estate agent.

Is this a unique product? – Many people seek “artisan” or “one-of-a-kind” products on a daily basis, but even the quirkiest Etsy site is not as UNIQUE as each and every house on the market.

After bearing in mind the answers to these questions, real estate agents and brokers are not at very high risk of disintermediation. Perhaps these questions will be helpful for your own business endeavors in helping you adapt to new entrants into your market.

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