Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?

On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.

Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(2:20) Should news publishers prepare for an adspend boom or bust?

(15:14) Breaking down a decade of retail media

(32:56) Can social commerce and retail media co-exist?

(41:18) PMW's Resell Me a Pen Challenge

~ Further reading ~

Google claims European news content has ‘no measurable impact’ on its ad revenue

Stagwell to increase adspend on news media by 22%

‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry

WPP acquires data firm InfoSum

Retail media marketers can’t ignore social commerce

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