252: Is ROAS The Gold Standard of Google Ads?

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Show Notes:

We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold standard of Google Ads. Thanks for listening and we hope you enjoy the episode!

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