What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true?

In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn:

• What is mental real estate?
• How can your company occupy more of it?
• How do the biggest companies use mental real estate to their advantage?
• Does differentiation really get you more sales?

If your goal is to maximize your company’s share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer’s motivation.

Show notes:

"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN

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