Ron Tester, my biz bestie is back for another round of delightful Classic book nonsense. We dive into Sleeping Beauty, exploring how – if you squint a bit - it mirrors the journey of understanding our clients' true needs. The whole story is about your Avatar. Kind of. From consent issues to the importance of asking the right questions, we unpack the lessons hidden in this fairy tale.

Look for more shows in this Classics strand where we take a whimsical look at non-business books + somehow manage to extract business insights.

This episode is also part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Books discussed in this episode:

Good to Great - Jim Collins

Ask - Ryan Levesque

And do check out Ron’s Website – www.rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list