Can lenders really use social media for business development? Is it really worth all of the extra time and effort it takes to “do it right” and engage on things like Facebook, twitter, or LinkedIn?

Jill Castilla, President & CEO at Citizens Bank of Edmond (Edmond, OK) joins me in this episode to talk about how she has actively used social media as an integral part of the turnaround story and now growth at her bank.