In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle.

Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer.

We’ll break down why these tactics feel tempting, how they hijack your strategy, and what to do instead if you actually want to attract the right people and drive results.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.