As a child I seriously thought that Lorenzo Kitted was a football player or a athlete in some professional sport other than the NBA. The reason why, Rollout (My Business) by Ludacris. I thought he was playing a sports game on his playstation 2 inside his vehicle and Lorenzo Kitted was on the screen when someone passed by, and the said " is that Lorenzo Kitted?". Come to find out he was talking about Lorenzo Tires. Lorenzo Kitted sounds like a real name. I use it as an alias sometimes. Hello my name is Lorenzo, Lorenzo Kitted!