Automated marketing funnels have been in the "inflated expectations" peak of the digital marketing hype cycle for sometime now, but with everyone doing it, is it still something to strive towards setting up?
Funnel builders themselves are starting to say that you can no longer "simply" rely on the automated marketing funnel... so today we're going to take a look at this in terms of the bigger picture of what works and what doesn't work with marketing and why.
Follow along with this episode by checking out the 2020 Digital Marketing Hype Cycle released by Gartner that I discuss during the show here: https://www.gartner.com/en/marketing/insights/articles/top-5-trends-drive-gartner-hype-cycle-digital-marketing-2020
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com