We hear this from a lot of coaches in recent times: There are too many coaches out there! It’s getting increasingly difficult to reach potential clients amidst the sheer number of coaches trying to keep their businesses afloat. In this conversation, Yannick and Siwash share their perspective on why coaching as an industry can’t be saturated due to existing demands, discuss a solution to the problem of “saturation”, explain why it’s so important to pay attention to your personal narratives, and how marketing and branding are intricately linked to a successful coaching business. At the end you may just feel hopeful about the future of coaching, your business, and the world. 

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