<p>This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.</p>

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

<p>This week Andy &amp; Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.</p>

Is the first-party marketplace model working in B2B?

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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Is the first-party marketplace model working in B2B?

Is the first-party marketplace model working in B2B?

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