As the media tries to reach new and often younger audiences, they have sought to innovate with format and language. The stated aim of CiliSos.my is “to make mundane things like news and current events entertaining and informative in equal measure.” But is it in danger of dumbing down with its focus on form - like lists - over content as its detractors see it. Today we speak to its editor to get an insight into what driving the media in its quest for the youth demographic.

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