What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers?

On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising.

Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai

(13:04) Introducing Kantar's Gonca Bubani

(24:12) Are marketers paying enough attention to consumers' advertising preferences?

(34:09) Is there really freedom of choice in advertising?

(44:28) PMW's famous 'resell me a pen' challenge

~ Further reading ~

Amazon, TikTok, Netflix and YouTube crowned advertising’s golden childs

X poised to suffer ‘biggest recorded pullback’ from advertisers ever

Is AI bridging the gap between performance and creative?

Hubspot launches host of AI-powered tools for marketers

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