What worked for marketing, just six months ago, isn't working today. People are in a different mindset. The messages they'll connect with have changed. What grabbed their interest in the past might make trigger them today. So, should you change it up and adjust to the new normal? Should you stick to your guns and stay true to your message? Does anybody have all the answers? Well, Landon has some pretty good advice on all of this, and you should probably hear him out. In this week's episode, he gets into that and a bunch of other stuff, including:
- A big change that's going on the Sales Gorilla world
- Why people are so quick to fight with each other on Facebook right now
- How to not get pulled down into all the drama on social media and still find clients
- Why context matters when posting and attracting your audience
- What to do when something you post comes off as tone-deaf to someone else's problems
- How to keep your head on straight when the rest of the world is going mad
- Why losing some of your clients might actually be a good thing right now
- And a lot more
Don't miss this one.