The Sales Gorilla Podcast

These days, a lot of the gurus are starting to refocus on mindset. It makes sense.   When things get hectic and clients go crazy, getting them back in a healthy state of mind is important. But is it the only thing that matters? And if there's something that matters more, what is it?   We answer those questions in this week's podcast. We also explore:

• Why Nathan and Landon can no longer be friends
• The main reason some people end up becoming entrepreneurs
• What Landon see as the next step in self-development and sales and marketing
• The number one relationship you need to start focusing more of your energy on TODAY
• Why so many "gurus" will lead you down a path to nowhere
• The main reason sales and marketing don't work for most people
• Why "mindset" alone, won't save you
• How to know you're on the right path for you
• What you can learn about life from playing golf
• And a lot more

Listen now.

Well, your social media feed might be a dumpster fire right now. But you still gotta check-in, connect with your leads, and wade through all the drama. So how do you keep your sanity in place while doing it?   This week, Landon and Nathan spar on a couple of issues, shake hands, and stay friends. Wouldn't it be nice if all disagreements could end like that? Well, maybe they can.   This week, we'll cover:

• The importance of picking your battles
• Landon's opinion of Walmart shoppers
• How to stay friends with people you don't agree with on everything
• Why social media has become so toxic lately
• When to post and when to keep your mouth shut on controversial issues when it comes to attracting clients
• Why some people saw a gold dress, and others saw a blue dress
• Proof that empathy can be your most valuable business skill
• Why relationships are so important in life and business, and what we can do to make them better
• And a lot more

Oh, and some slightly shocking news at the end.   Tune in to find out what it is.

Modern society has a lot of ass-backwardness to it.   People's goals and values seem all out of whack. They chase and never find what they're looking for. It starts to feel like a giant hamster's wheel. Our priorities prevent us from getting what we're after. It can start to feel like on giant cluster-funk.   Then, something like what we're going through now happens, and it feels like the whole society is off to the madhouse. So how can you keep yourself on track while the world is falling apart around you?   We answer that, and explore:

• The biggest difference between persuasion and influence
• What people mean when they say "it's all mindset"
• The most important relationship in your life to invest in
• Why Landon never even wanted to start the Sales Gorilla, and what changed his mind
• The foundational steps most people skip over, and how it stops them from reaching their potential
• Skills we've lost that make it harder to connect with prospects
• Why convenience is making it harder to get quality clients
• What happens when people get what they want, and they still aren't happy
• Proof that most people are chasing things they don't actually want
• They only two things you have control over and why those are the only things you should be giving your energy to
• And a lot more

All in this week's podcast.   Listen now.

A lot of people climb to the top of their ladder, only to realize they set it up against the wrong wall.   They get everything they thought they wanted, and they're still unhappy with it all. They're hard-working, successful, and not finding the fulfillment from it that they thought they would.   What do you do when that happens to you? Finding the answer to that question is what this week's episode is all about.   That, and:

• What to do after you've nailed the art of gettin' clients
• How to get more out of your business without doing more
• Why scaling your business doesn't have to mean growing the size of your business
• Why the Sales Gorilla might be going away (and what's next)
• How to get off of the client chasing roller coaster for good
• Proof that you can be rebellious and still be successful
• What you can learn about business from your favorite band
• Why there's no one-size-fits-all approach to success
• The biggest thing people get wrong about being a business owner and service provider
• Why success only equals happiness when you do this ONE thing
• And a lot more

Listen now.

The times, they are a-changin', and that means BIG changes for the Sales Gorilla podcast. And we need your help.   One thing we've done in the Facebook group was building an amazing culture and community. Now that's starting to spill over into the podcast. We want to share where we see it going and get your feedback.   If you've enjoyed the ride so far, and want to be part of deciding where we go from here, listen to this episode and give us your feedback.   Topic's for this week include:

• Why community is important to any business venture
• What having a private language does for you community
• One big mistake we made when launching this podcast (and what we're doing to change it)
• What lights a fire Under Landon, when it comes to this podcast
• One of the only podcasts Nathan still listens to, and why
• Some things we might bring into the show in order to make it more community orientated
• And more

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Getting clients is not about templates and scripts. It's not about secret posting strategies to attract the right people. It's not about joining the right Facebook group and presenting the most professional face possible.   It's about something completely different. The foundation for making everything else work is something that most people never even consider. Is it something that you've overlooked as well?   In this week's podcast, we reveal the one thing you really need to have in place before all of the other stuff will work for you. We also get into:

• What the biggest name in sales teach (that has nothing to do with sales)
• Why relationships with others never work until you have a good relationship with yourself (and what that means for getting more clients)
• How to overcome a bad first impression
• The biggest reason we hate and reject change
• The one thing that holds back even the most successful people out there
• How to get to the next level when you feel stuck in your entrepreneurial journey
• Why enrolling for another online course might actually make things WORSE
• Proof that even the most successful people might not have their sh!t together like we think they do
• The real reason we're here in the first place
• And a whole lot more

Listen now.

The flame wars are on.   McDonald's is creating Wendy's. Burger King is talking smack to McDonald's. It gets attention and gets people talking. So, should you be taking part in social media shitposting?   Believe it or not, the answer might be yes, but it depends on the context. What things you should post about and which you should avoid can vary, depending on your unique situation. So, what should you consider before getting spicy on your social media?   We cover that, and:

• Should you be shitposting with your business presence
• The hidden dangers (and benefits) of speaking your mind online
• How to get conversations started around your posts
• Why understanding politics and tribalism matters to being a good marketer
• Why you shouldn't engage with every post you see on social media
• The secret to making your posts go viral with your ideal audience
• How to transition from engagement to profits form your social media posts
• Easy ways to break the ice with leads on Facebook and LinkedIn
• Why there's no such thing as the perfect template for how to post on social media
• Why dressing up for your Zoom calls might not be such a good idea after all
• And a lot more

Listen now

Shit sucks. Times are hard. People are even more skeptical now than ever. So how do you get clients in an environment like the one we have today?   Actually, getting clients through your social media account is just as easy as ever... if you know what to do, and you do the doing. So, what works and what should you be doing?   That's what this week's episode is all about. How to get people seeking out your services. How to have them pre-sold on you before you even get on a call with them. How to keep your pipeline full, even when the rest of the world is falling apart around you.   Sound good? Then tune in. We're covering that, and a lot more. Including:

• How to get clients, even when the world is on edge
• We we tend not to do the things we know we need to do
• Why there's no longer a difference between online and offline client acquisition
• The easy way to tell if you're doing the right thing online
• One big reason people never reply to your cold emails and social media messages
• What dick pics can teach you about social media marketing
• How to get people coming to you, already sold on your services
• Why sales calls suck (and how to make them awesome)
• The only three things you need to do if you want better clients now
• And a lot more

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What worked for marketing, just six months ago, isn't working today.   People are in a different mindset. The messages they'll connect with have changed. What grabbed their interest in the past might make trigger them today.   So, should you change it up and adjust to the new normal? Should you stick to your guns and stay true to your message? Does anybody have all the answers?   Well, Landon has some pretty good advice on all of this, and you should probably hear him out. In this week's episode, he gets into that and a bunch of other stuff, including:

• A big change that's going on the Sales Gorilla world
• Why people are so quick to fight with each other on Facebook right now
• How to not get pulled down into all the drama on social media and still find clients
• Why context matters when posting and attracting your audience
• What to do when something you post comes off as tone-deaf to someone else's problems
• How to keep your head on straight when the rest of the world is going mad
• Why losing some of your clients might actually be a good thing right now
• And a lot more

Don't miss this one.

I'm just gonna say it; most people are being set up for failure.   We teach them to read instruction rather than how to write the instructions. We teach them to expect someone else to make things happen for them. We teach them that they should know their place and always respect authority.   Then, when they get out into the world, most of them don't have the tools needed to forge their own path.   Let's change that, starting with this podcast episode.   Yes, I'm still a little fired up from last week's episode, but this needs to be talked about. Along with:

• Why entitlement is most people's biggest hurdle to reaching success
• The one thing you can do that will instantly put you ahead of 80% of your competition
• Why so many grown adults act like tattletales and use social media to attack your business these days
• Proof that school sets most people up for failure
• The one personality trait that separates the winners from the wannabes
• How to bounce back when you hit rock bottom
• Why you need to stop asking for permission
• And a lot more

Listen Now