Warning, we almost didn't publish this one.   We're going balls deep into a lot of things that drive me nuts about the way people prospect on social media.   I hate it when people do these things to me. You probably hate it when people do them to you. But most people turn around and do the same things the hate to other people.   If you've ever gone back and re-read something you sent, and thought to yourself, "that came out wrong," this is the episode for you. If you struggle with figuring out how to break the ice with people, this is the episode for you. If you just want to hear me get fired up and unleash something that's hard to swallow, this is the episode for you.   We'll get into:

• Why context matters when it comes to your content (and your inbox messaging)
• The worst way to reach out to prospects
• What to do when people say they don't like you or the way you do things
• The difference between online and offline business (it's not what you think)
• Why online prospecting doesn't work for most people
• The worst way to reach out to prospects online (and what to do instead)
• How your agenda stands in the way of your agenda
• The difference between a crappy salesperson, a mediocre salesperson, and a great salesperson (this one will blow your mind)
• How to deal with awkward silences with your prospect
• And a lot more

Not for the faint of heart. All others, listen now.

Sometimes, you can have a detailed map on how to get where you want to go, and still not get there. The car works fine. There's as in the tank. The map is accurate. You even double-checked your GPS... And you still never arrive.   Why?   Well, and here's a hard truth to swallow, chances are, you're standing in your own way.   Don't feel bad. Most of us do it. In fact, all of us do it in one area of our lives or another. But if we do it when it comes to our business goals, it can cause a lot of undue suffering.   Not to worry. Once you come to realize this, you can change it. And that's what this week's podcast episode is all about.   You'll find out:

• A few things you've been thought about money that keep you from ever being rich and successful
• How mindset keeps people from taking action
• Why microwave popcorn is killing your business
• Three things we seek out that can make or break us
• How our mental programming can set us up for self-sabotage
• The main reason that even the best service providers keep attracting the wrong kinds of clients
• How to run a self-diagnosis on your mindset and get rid of bad programming
• Why you have to be self-centered before you can really serve others
• Why buying more books and online courses isn't gonna get you the results you're looking for
• And a lot more

Listen now.    

Okay, so you've been doing the thing, and you've gotten some results, but now it's starting to feel like you're beating a dead horse.   You post about what you do. Some of the right people responded. One or two of them turned into clients. And now you've stopped posting. Either because you're too busy doing the client work, or because you've run out of interesting stuff to post about.   What happens next? Your leads dry up and you're back at square one.   Fortunately, there's a fix, and we reveal it in this week's episode. Along with:    

• The ONLY two ways to get clients
• Why consistency matters
• The three things to do if you want more clients NOW
• What to do when you don't know what kind of content to post
• Why being repetitive won't lose you followers
• A simple mindset shift that will always make you interesting to your target market
• What every service provider needs to learn from the music industry
• Why you should NEVER chase the latest trends
• And a lot more.

Listen now.

Most of us can't see the forest through the trees. As a result, we end up giving away the farm and not charging what it's worth. Problem is, even if we knew how much we were worth, we wouldn't know how to communicate that value in a way that made others happy to pay it.   Sound familiar?   This week, we cover a new way to look at your business. Viewing it from this perspective will show you that you're actually worth a lot more than what you're currently charging. It'll also give you a way to start charging what you're really worth.   You'll hear that, and:

• How to find the things you do that people will pay the most for
• Why scaling isn't about getting more clients
• The difference between a client and a customer (knowing this is where you find the gold)
• How to position your offer in a way that showcases all the value you bring to the table
• Why everybody else in your industry is doing it wrong
• Proof that the more you know about something, the less likely you're getting what you're worth to provide it
• One way to get paid for all the things you do, even when you're not doing them
• And a lot more

Listen now.

You know the drill. Fill up your pipeline, land a couple of clients, kill yourself delivering, finish and find yourself with zero leads to pursue. If this is how you're conducting business, it can feel like feast or famine. It's enough to make you want to go back to that crappy corporate job you swore you'de never go back to.   when you look around, it seems like everybody does it this way. That's why they call it the entrepreneurial rollercoaster. It's just par for the course... or is it?   This week, we plan on shattering that myth, once and for all. You'll discover:

• Why one-night-stands are killing your business model
• What to do when your industry has a slow season
• How to avoid ever having a slow season in your business
• One creative way that even one-time-sales can be turned into an ongoing offer
• Why you should see yourself as an advisor rather than as a service provider
• One big reason your clients aren't paying you what you're worth
• Why big sales months are almost always followed by crappy months, and what to do about it
• Proof that you're giving away the most valuable aspects of your offer (and why you need to STOP)
• How to stop whoring yourself out to clients
• And a lot more

Listen now. 

 

You know who you love working with. You know what you love doing. But finding new clients who need what you love doing - clients you actually want to work with - can feel like a never end\ing treadmill.   Guess what? It doesn't have to be. In fact, by changing one thing about your business model, you could be serving only the perfect-for-you clients, serving less than you're trying to serve now, and be making a lot more money while you do it.   Don't believe me? Check out this week's podcast. Our special guest figured out how to do it for his business, and he's spilling the beans to you. He'll reveal:

• Why every business can transition into a retainer model and offer less while charging more (yes, even yours)
• What you need to do after you get a client if you want to keep them
• Why niching down is the worst thing you can do for your business (and the best thing, at the same time)
• The biggest problem with even the most successful sales teams
• Proof that looking for new leads and clients is COSTING you more money than it's making
• How to find the most valuable and leverageable thing you do for clients
• The best way to reduce your client churn rate
• Undeniable proof that you're undercharging your clients
• How to eliminate "Value Ladders" from your offer (and still max out your customer lifetime value)
• And a LOT more.

Do Not Miss This One.

You're great at what you do for people. You've even gotten pretty good at selling yourself to the people who need you.   You get some leads, make some calls, land a client or to, and then you get to focus on what you do best, the thing you actually do for people. Then, you finish the job and have to do it all over again.   Guess what? Even if you're making a lot of money, you're doing it all wrong.   Most people doing what you do end up hitting a glass ceiling, hating what they do, and never figure out the one thing that will make them fall back in love with their work and their clients.   that one thing is what this week's episode is all about. Well, that and:

• Why what you need is NOT "more clients"
• How to make more money while working with fewer clients
• When to offer less, and when to offer more, to get paid the most from each client
• What to do when you realize success isn't what you thought it would be
• Why you need to know what YOU WANT out of your business
• 3 Things you need to change in your business model if you ever want it to bring you freedom
• Why client-based businesses feel so much like a rollercoaster (and how to change that)
• And a lot more

Don't miss this one.

Caring about other people and their opinions can be a double-edged sword. On one hand, it's what drives you to in your mission to help others. On the other hand, it's holding you back from ever finding true happiness.   Don't believe me? Listen to this week's podcast. We're breaking it down and showing why even the most successful people still end up being miserable in their work and lives.   It's not about being selfish, but sometimes you have to put yourself first. This week, we'll show you how to do it. You'll discover the secret to that, and all this as well:

• How to deal with hard decisions
• Why you need to start waiting for permission
• The real reason most people never take ownership of their own lives
• Why you need to stop worrying about what other people want from you
• The difference between needing connection and seeking approval
• What happens when you start giving yourself what you need
• Why so many people are looking in the wrong places for happiness
• The only way to actually break the bad habits that are holding you back from happiness in life
• Why reading self-help books doesn't work for most people
• How to leverage simple mindset shifts for massive results
• And a lot more

Listen now

You've heard it said a million times; "If you want something done right, you've got to do it yourself." But did you ever listen?   Our culture is full of people waiting for their Cinderella story to happen, where a rich prince comes in and makes all their dreams come true. We want our teachers to tell us the answers and our leaders to show us the way. And most of us never get what we're looking for.   But some people forge their own path, kick ass, take names, and leave everybody else in the dust. Wanna know their secret? It's in this week's podcast.   Along with:

• Why trusting someone else to make things happen is so appealing to most people (and why it never works out like we wish it would)
• Two things you CAN'T outsource if you want actual results in your life
• How to overcome the intimidation of new projects and actually get them done
• Why so many people procrastinate and never take proper action (even when they have the perfect roadmap to success)
• The only two things you need to do to get more clients on social media
• How to form healthy client getting habits RIGHT NOW
• What to do if you piss of a prospect
• And a lot more

Tune in now.

Take twenty competent people and compare them.   If they're all equal in skillset, the ones with the best mindset will always pull ahead. Even if they lack a bit in skillset, if they have that much more in mindset they'll lead the pack.   Mindset is as important as skillset, maybe even more so. But here's the kicker... Mindset IS a skillset. And we'll prove it in this week's episode. We'll also reveal:

• The secret of getting what you want in life
• Why mindset is more important than skillset
• How spirituality and science are starting to line up
• A profound truth from Henry Ford that every kid in school should learn
• Why we believe some people are special and can do things we can't
• The biggest flaw of our current education system
• The key to being able to do whatever the F*** you want
• Why most people never take control of their own lives
• What separates those who do from those who don't
• How to undo your own negative programming
• Why more people are starting to wake up and take charge now, than at any other time in history
• The power of new ideas to completely reshape society (and your life)
• The difference between being reactive and being responsible
• And more

Listen Now