When it comes to successfully predicting fan attendance at major league ballparks, marketing professor Kirk Wakefield has analyzed America’s national pastime for more than 20 years. Sure, winning games is important, but it’s not the zenith.

Is Winning Everything?

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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Is Winning Everything?

Is Winning Everything?

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