Avoid automation fails: Build trust, test thoroughly, and stay personal and win BIG.

Are your AI systems helping or hurting your customer relationships?

In this interview, Charly speaks to Abi Gatling from Crisp Communication. They dive deep into the smart — and not-so-smart — ways to implement AI automation in your business. From mishaps that cost customer trust to powerful tips that keep communication human, this is a great conversation.

We explore the importance of transparency, why disclaimers matter, and how offering multiple communication options (yes, some people still love phone calls!) can make all the difference. You'll hear real-life examples, including one automation fail you’ll want to avoid.

We also share the BIG wins you can achieve when you get your automation right.

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Connect with Abi

Website: https://crispcomms.co

Uncovered podcast: https://crispcomms.co/creativity-uncovered

Facebook: https://www.facebook.com/crispcommunicationsco

Instagram: https://www.instagram.com/crispcommunicationsco

LinkedIn: https://www.linkedin.com/company/crisp-communications-co

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