AI can make your marketing feel ultra-personal—or downright invasive.

So, how do you walk the line between clever and creepy?

In this episode of The ROIght Marketing Podcast, we’re talking about how to leverage AI for smarter marketing without making your audience feel watched, manipulated, or flat-out weirded out. 

We’ll dive into the ethical red flags marketers need to know, plus 3 real strategies to build trust while using AI the right way.

You’ll hear how brands like Unilever and Sephora are nailing that balance, and get 3 practical tools to help you use AI transparently and responsibly—without killing creativity or ROI. 

🚀 Want to personalize without crossing the line? Visit boralagency.com to build smarter, human-first strategies with AI that actually work.