Still sending follow-up emails by hand? Let me be real with you, that’s costing you money.

Most likely, your leads are slipping through the cracks while you're busy setting up another campaign... manually. And what’s worse?

Your competitors are closing deals in their sleep. 

In this episode of The ROIght Marketing Podcast, we get brutally honest about the cost of falling behind.

You’ll learn why automation is the new baseline in tech marketing, how it directly impacts revenue, and what tools top-performing brands use to scale without burning out.

If you’re still relying on spreadsheets, it’s time for a strategy upgrade. 

👉 Visit boralagency.com to stop the leaks and build a marketing machine that runs 24/7. 

Your next deal won’t be won on price. It will be won on trust.
In markets like tech, healthcare, and oil and gas, the brands that teach, challenge, and lead are the ones that get invited to the table.

In this episode of The ROIght Marketing Podcast, The Power of Thought Leadership: Position Your Business as a Leader, we unpack how real thought leadership works and how to build it with intent. Not fluffy quotes. Not random posts. A clear point of view that is data backed, audience relevant, solution oriented, and genuinely insightful.

You’ll learn how to:

• Tell a story that attracts qualified buyers and shortens long sales cycles

• Separate thought leadership from generic content marketing and why that difference matters

• Model what leaders like Salesforce, GE, Deloitte, Shell, and IBM do to shape the conversation

• Measure impact using signals that actually matter, from reshares to speaking invites

• Build a distribution engine across LinkedIn, trade journals, podcasts, and events, including executive profiles and repurposed keynotes

Walk away with a simple framework to become the go-to voice in your space and a checklist to get your message seen by the right decision makers.

⚡ Ready to position your brand as the leader your industry needs? Visit www.boralagency.com for expert support that turns authority into revenue.

AI agents aren’t just tech buzz, they’re reshaping how automation operates in marketing.

In this episode of The ROIght Marketing Podcast, I sit down with Ryan Seifert, CEO of Teric Technology, who’s been exploring AI tools and frameworks since childhood and leading digital transformations for over a decade. 

We dive into how AI agents, software that acts autonomously, are optimized for marketing use: from handling customer conversations to automating campaigns intelligently and scaling results faster than ever. 

You'll learn the real-world impact of AI agents in marketing, what goes into deploying them, but more importantly, you’ll hear why ignoring them isn't just risky, it’s reckless. Ready to meet your new marketing teammates? 

👉 Visit boralagency.com to build AI-powered strategies that actually work and win. 

The future isn’t coming—it’s already here. And if your 2025 strategy still looks like your 2023 plan with a few tweaks, you’re already falling behind. 

In this episode of The ROIght Marketing Podcast, we’re breaking down the 5 biggest marketing trends that are flipping the script on what works—and what doesn’t. From AI-powered personalization to the humanization of brands, and from data privacy pressure to omnichannel everything—we’ll walk you through what matters now and what it takes to stay ahead. You’ll also get 5 actionable strategies to ride these trends like a pro, not a panicked last-minute updater. 

⚡ Ready to future-proof your marketing? Visit boralagency.com for expert support that actually drives results. 

f your brand isn’t showing up in local search results—or worse, being replaced by AI-generated suggestions—you’ve got a problem. Search is changing fast, and if you're still treating SEO like it’s 2015, you're already behind. 

In this episode of The ROIght Marketing Podcast, we break down what it really takes to dominate local search in the age of AI. You’ll learn how to optimize for both Google and AI models, 3 powerful strategies to boost your local visibility, and the tools we use to help businesses outrank their competitors. Plus, there’s a bonus tip at the end that could give you a serious edge. Whether you're a local business or a national brand with local reach—this is your playbook. 

🚀 Ready to get found where it matters most? Visit boralagency.com to build a strategy that drives real ROI. 

Let’s face it, people don’t engage with logos, they connect with other people. And that’s exactly why influencer marketing isn’t just for B2C anymore. 

In this episode of The ROIght Marketing Podcast, we break down how to build influencer partnerships that feel real, work for corporate brands, and drive actual business outcomes.

You’ll learn how companies like IBM, SAP, and AMEX are tapping into industry experts and micro-influencers to build trust, boost visibility, and move decision-makers. From identifying the right voices to managing campaigns that don’t feel forced—we’ll walk you through it. 

🎯 Want to make your next campaign feel more human—and perform like it should? Visit boralagency.com to get started. 

🚨 Your ad account could be hijacked by tomorrow—and you wouldn’t even know it. From Facebook takeovers to Google phishing scams and Spotify malware injections, marketers are under attack. And no, this isn’t an IT issue—it’s a brand survival issue. 

In this episode of The ROIght Marketing Podcast, we break down real cyber threats inside the ad platforms you use every day. You'll learn the 4 essential steps to protect your brand and your budget before things blow up—and how to spot the red flags before it's too late. 

🛡️ Ready to lock your marketing doors? Visit boralagency.com and let’s make sure your ad dollars don’t end up in a hacker’s pocket. 

Clicks might look good in a report, but they don’t pay the bills.

If you’re chasing vanity metrics instead of real insights, it’s time for a wake-up call.

In this episode of The ROIght Marketing Podcast, we cut through the noise and dive into how advanced web analytics can help you actually grow—not just report. 

You’ll learn 3 smart strategies to optimize your user journey, how brands like Airbnb, Coca-Cola, and Cleveland Clinic turn data into decisions, and 3 tools you can start using right now to go deeper than bounce rates and pageviews. If you’re done measuring what doesn’t move the needle—this one’s for you. 

🚀 Want to go from "meh metrics" to marketing that moves the needle? Visit boralagency.com and let’s talk real growth. 

AI can make your marketing feel ultra-personal—or downright invasive.

So, how do you walk the line between clever and creepy?

In this episode of The ROIght Marketing Podcast, we’re talking about how to leverage AI for smarter marketing without making your audience feel watched, manipulated, or flat-out weirded out. 

We’ll dive into the ethical red flags marketers need to know, plus 3 real strategies to build trust while using AI the right way.

You’ll hear how brands like Unilever and Sephora are nailing that balance, and get 3 practical tools to help you use AI transparently and responsibly—without killing creativity or ROI. 

🚀 Want to personalize without crossing the line? Visit boralagency.com to build smarter, human-first strategies with AI that actually work. 

With voice assistants, chatbots, and AI dominating how we search, keyword-stuffing and hoping for clicks is like going back to caveman times.

In this episode of The ROIght Marketing Podcast, we dive into how to optimize your website for natural, question-based searches that today’s users are actually asking. 

We’ll cover what conversational SEO really means, how brands like Home Depot, Mayo Clinic, and Allstate are getting it right, and share three actionable strategies to optimize your content for real people asking real questions.

🚀 I’m here to help you make bold marketing moves that drive real ROI. Visit boralagency.com to get started!