Are micro-influencers the right fit for your business? With audiences craving authenticity and engagement, partnering with the right influencers can elevate your brand’s visibility and credibility. But how do you know if this strategy is worth the investment? 

In this episode of The ROIght Marketing Podcast, I sit down with Mariana Alvarez, Marketing Coordinator at Boral Agency, to explore how micro-influencers can drive real results. We’ll cover why they work, the different types of collaborations available, and how to find the perfect influencers for your business. If you’ve been considering influencer marketing but aren’t sure where to start, this episode will give you the insights you need to make an informed decision. 

🚀 Want expert help with influencer marketing? Visit boralagency.com to develop the right strategy for your brand! 

If your marketing feels stale and predictable, it’s time to break the mold.

While traditional and digital marketing have their place, thinking outside the box can give your brand a serious competitive edge. 

In this episode of The ROIght Marketing Podcast, we explore not-so-common marketing tactics that challenge the mainstream.

From traditional campaigns with a fresh twist to digital marketing strategies that break the norm, we’ll uncover unique ways to capture attention, engage your audience, and drive results. If you're looking for new ideas to stand out in an oversaturated market, this episode is for you! 

🚀 Want expert help crafting bold marketing strategies? Visit boralagency.com to discover innovative ways to grow your business! 

Google Ads is constantly evolving—are your paid search strategies keeping up? Staying ahead in paid search is no longer just about bidding on the right keywords; it’s about leveraging AI, automation, and advanced analytics to outsmart the competition. 

In this episode of The ROIght Marketing Podcast, we explore the latest trends shaping Google Ads, including how AI-driven insights can help businesses make faster, smarter marketing decisions. We’ll also discuss why proactive optimization is critical in a world where search algorithms and user behavior shift daily. If you’re running paid search campaigns and want to maximize ROI, this episode is a must-listen! 

🚀 Want expert help optimizing your Google Ads strategy? Visit boralagency.com to get ahead in paid search. 

SEO is constantly evolving, and if you’re not adapting, you’re falling behind. With search engines prioritizing user intent, AI-driven content, and semantic search, outdated SEO tactics just won’t cut it anymore.

In this episode of The ROIght Marketing Podcast, we break down the key SEO strategies you need to stay ahead of algorithm changes and keep your rankings strong. 

We’ll explore how to optimize for user experience, create high-ranking long-form content, leverage AI without hurting credibility, and master mobile and voice search optimization.

Plus, we’ll dive into semantic search—how Google is evolving to understand intent rather than just keywords. If you want to ensure your SEO strategy is built for long-term success, this episode is for you! 

🚀 Want expert SEO guidance? Visit boralagency.com to boost your search visibility! 

Is LinkedIn really the secret weapon for business growth?

Absolutely.

Whether you're a business owner, CMO, or marketing leader, LinkedIn can be a powerful tool to build authority, connect with decision-makers, and drive leads. 

In this episode of The ROIght Marketing Podcast, I’m joined by Mariel Bouffier, Digital Account Manager at Boral Agency, to break down the latest LinkedIn strategies you need to know.

We’ll cover: 
✔ The basics—why LinkedIn is more than just a networking platform 
✔ Three quick strategies to boost engagement and visibility 
✔ LinkedIn Ads—how to use paid campaigns to generate leads 

🚀 Want expert help with LinkedIn strategy & ads? Visit boralagency.com and let’s optimize your LinkedIn presence! 

In today’s data-driven world, marketingsuccess isn’t about guessing, it’s about knowing. In this episode of The ROIghtMarketing Podcast, we break down how to turn raw data into clear, actionabledecisions that drive real ROI. From the best marketing analytics tools to keymetrics that matter, discover how to track, analyze, and optimize yourmarketing efforts. Whether you're a CMO, business owner, or marketingstrategist, this episode will help you cut through the noise and makedata-backed decisions that actually work.

Ready to stop guessing and start growing? Tunein now and transform your marketing analytics into a competitive advantage.

Is your business in transition, rapidgrowth, or facing a marketing leadership gap? An Interim CMO might be the game-changer you need.

In this episode of The ROIght Marketin Podcast, we break down how Interim CMOs can reorient strategy, driveinnovation, and build high-performing marketing teams, all while ensuring seamless leadership.

Learn how these seasoned marketingexecutives step in to streamline operations, fuel business growth, and create a lasting impact without the long-term commitment of a full-time hire.

If you’ve ever wondered whether an Interim CMO is right for your company, this episode is for you.

Need expert marketing leadership? Visit boralagency.com for strategic guidance that drives real ROI.