Most B2B podcasts don’t actually have a job.

They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...

In this episode, I break down:

1. Why so many B2B podcasts quietly become jobless
2. How interviews often mask a lack of strategy
3. What changes inside a business when a podcast becomes operational
4. A simple test to tell whether your podcast is earning its keep — or wasting attention

If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.

Useful links:

Visual breakdown: https://podknows.co.uk/jobless

Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic

Timestamped summary

00:00 Why most B2B podcasts don’t have a job

01:20 The question nobody asks before launching

02:26 Why “brand awareness” isn’t a job

03:22 What an operational podcast actually does

05:00 How podcasts end up jobless

09:20 What changes when a podcast has a job

12:40 The disappearance test

15:40 The Podcast Growth Diagnostic

Mentioned in this episode:

Chapters

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