Welcome to episode 64. Nicky Parker, founder of Bang Consulting, helps companies make sure their marketing is fit for purpose so she's very familiar with the realities of what our marketing clients do on a day to day basis and the challenges they face.

In this podcast, Nicky shares:

- Why agencies shouldn't be putting technical people in charge of a client relationship
- How account managers can get more credibility and deepen the relationship with their client
- Why account managers shouldn't be chasing invoice payments
- Why you need to keep the client informed about team changes

And lots, lots more. Nicky really provides some valuable golden nuggets having worked with many companies on their marketing strategy and operations over the years.

I'm now taking bookings for my September training programme for those in creative agency account management. So if you want to learn how to retain and grow your client relationships, position yourself more as an adviser than order taker,  you can visit my Training page at https://www.accountmanagementskills.com/training  and book a 20-minute call with me to see if this might be a good fit for you.