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If you have bad content, how do you identify it and then take action to make it better? In this episode, Ash and Kane talk through how to recognise if your content is bad and the steps you can then take to improve it, particularly focusing on how to curate unique content that sounds great!

KEY TAKEAWAYS

• If after a year or so of podcasting, you aren’t getting traction, it might be time to re-evaluate.
• Being yourself whilst providing good value is the best way to create good content.
• Good audio quality is more important than it has ever been, the standard is getting higher.
• Listen through every one of your episodes, take notes and try and to improve on one thing every single time.
• Think of unique questions to ask your guest, you want to create content about them that is unique.

BEST MOMENTS

‘Most people's content does suck and that’s why it doesn’t grow’

‘If it doesn't sound good then you’re gonna assume it’s not good quality’

‘You have to entertain as you educate’

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]