The human attention span is short.  That you're reading this at all is actually a huge compliment to me. Or maybe an indicator that you're just really interested in the topic but either way I'm flattered!  

You have a story to tell in your fudraising campaign.  And it can take a hot minute to get to the point, right?  So how long is too long?  

Let’s take the next 17 min and talk it through.