By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past. 

So, is your imagery – whether that’s images or videos – resonating with your audience?

We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros Podcast, to The Visual Lounge to share her insights and expertise on creating imagery that engages audiences. 

In this episode, she shares some great advice for using images and video to reflect your brand more effectively and how brands can get started with visual content. We hear her thoughts on creating content that fits the platform and audience rather than trying to post everything everywhere and what the seven-second rule means for video content. 

Learning points from the episode include:

• 00:00 – 02:00 Introduction
• 02:00 – 03:14 Advice for using images in the workplace
• 03:14 – 05:46 Practical production tips on video, lighting, and audio
• 05:46 – 11:05 How brands can let their personality shine through
• 11:05 – 16:51 Why you should adjust content to fit the platform 
• 16:51 – 18:21 Why you can’t please everyone
• 18:21 – 20:36 How to follow the seven-second rule in video
• 20:36 – 24:05 Lessons from MrBeast
• 24:05 – 26:37 Being “real” on social media and in your content
• 26:37 – 32:20 Speed round questions
• 32:20 – 33:11 Leanna’s final take
• 33:11 – 34:12 Outro

Important links and mentions:

• Connect with Leanna on LinkedIn: https://www.linkedin.com/in/leanna-pham/