No matter where we go or what we do we are all influenced by Brands and their messages. When we pick up the phone to shop online we know exactly what brand we want to buy. When we go to the mall we know what stores we want to go to because there brand has made an impact on our psyche. Brands who don't focus on getting the messaging on point, are missing out on one of the main things of business should have a grasp of when communicating with its customers.