Most professionals lose trust online because their photo doesn’t reflect who they really are.

Before someone reads your bio, checks your website, or books a call, they see your photo. That single image often decides whether they trust you—or move on.

In this Canada Growth Network (CGN) episode, hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt sit down with Joanne Moorhouse, founder of Joanne Moorhouse Photography, to talk about trust, first impressions, and the real role of professional headshots.

Joanne explains how people make decisions in seconds, why outdated or overly polished photos quietly break trust, and how simple, authentic headshots help people feel safe reaching out. She also shares how remote headshots remove stress, save time, and still deliver professional results—no studio required.

This is a practical conversation for anyone who shows up online as the face of their business.

👉 Read more on our blog
👉 Comment and share what your current photo says about you

🔑 Key Topics Covered

• How headshots influence trust and credibility
• Common photo mistakes that quietly push people away
• Why authentic images work better than polished ones
• How remote headshots fit busy schedules
• Using photos to shorten the trust gap before the first call

👥 Who This Podcast Is For

Business owners, consultants, solopreneurs, and professionals building personal brands.

🎯 What You’ll Gain

Clear insight into how photos shape trust, practical ways to improve your image, and modern options for stress-free professional headshots.

👤 Guest Links & Resources

Joanne Moorhouse – Joanne Moorhouse Creative 
Website: www.joannemoorhousecreative.com
LinkedIn: https://www.linkedin.com/in/joannemoorhouse/

Find Your Personal Brand

Set up an appointment for a portrait

Get the book Trust at First Sight

🎙️ Hosts & Supporting People

• Bernie Franzgrote – https://link.v1ce.co.uk/berniefranzgrote
• Percy Barr – https://percybarr.com/ | https://www.linkedin.com/in/percy-barr-10992b10/
• Wayne Pratt – https://motive8u.ca/ | https://www.linkedin.com/in/prattwayne/

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📩 Connect With Us

Email: [email protected]
Website: https://canadagrowthnetwork.com

▶ Watch & Read More

YouTube: https://youtu.be/REuKvRnVYm8
Simplecast: https://tinyurl.com/73na899x
Article: https://knack-4-business.ghost.io/is-your-professional-photo-building-trust-or-destroying-it

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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