AI Search, Startup Funding & SEO in 2025 with Jenna Hannon of Hatter

Guest: Jenna Hannon, Co-founder of Hatter

Host: Ryan Estes

Episode Summary:

Ryan Estes interviews Jenna Hannon, co-founder of Hatter, a company using AI to revolutionize SEO and LLM search. From her early career in Hollywood to Uber Eats and now founding Hatter, Jenna shares how AI is transforming organic traffic and what founders need to know to stay ahead. This episode also dives into current venture capital trends, government tech policy, and frameworks for mastering LLM-SEO.

Key Takeaways:

• AI Search is Here: Optimizing for LLMs like ChatGPT is now essential.
• SEO Foundations Still Matter: Content + technical SEO remain critical, but outputs are now AI-generated answers.
• Service as a Software: Hatter delivers a tech-enabled SEO solution with transparency, dashboards, and automation.
• VC Trends: Power laws dominate, with few big winners. Founders should focus on problems—not ideas.
• LinkedIn Content Strategy: Weekly insights shared consistently perform best.
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LLM-SEO Framework (from Jenna):

1. Identify a narrow area of expertise—=, be a domain authority.
2. Translate that expertise into content LLMs can parse and rank.
3. Measure results via Google Search Console and direct customer feedback.

Resources & Mentions:

• Google Search Console
• AngelList Power Law Blog
• Hatter - AI-Powered SEO
• Jenna Hannon on LinkedIn
• YouTube: LLM-SEO Step-by-Step (coming soon)