A website should be an investment in your business, which means it absolutely should offer some kind of return.

The way that many customers find us is so varied these days. They see us on social media, then maybe get an email, read a blog, or listen to a podcast before they may ever really explore our websites.

Then of course some get to your website organically through Google and other search engines.

With every customer coming to us through a myriad of ways, how do you know if your website is working for your business as a silent salesperson?

There are several factors you should be paying attention to, including:

• How many people are visiting your website
• Where they’re coming from
• What they’re doing once they get there
• How it feels inside your business
• The questions you need to ask to set clear goals for your website

Let’s dive into what matters.

MENTIONED RESOURCES:

Google Analytics

Google Search Console

FREE RESOURCE: Get more leads from your website

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