In order to thrive in today’s market and generate sales, you must have a website that is as organized and pleasant as your physical location. Your website is an extension of your business. It is important that your business matches your look and feel throughout every medium. Information-only websites aren’t useful to potential customers anymore. Consumers will look at 7.2 websites prior to making a purchase. You are trained to convert customers who come into your business, but are you converting lookers into customers in your online store?