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In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.
Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.
In this episode, you’ll learn:
- Why YouTube may be overweighted in local and AI-driven search
- How short, low-production videos can create entity signals
- Where NotebookLM fits into rapid video testing
- Why middle-of-funnel questions may outperform “best of” keywords
- How to treat YouTube as an experiment—not a long-term shortcut
If you’re working in local SEO or testing AI visibility strategies, this episode offers a candid look at what’s happening right now in the wild.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
View all episodes
By Cassie ClarkSend a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.
Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.
In this episode, you’ll learn:
- Why YouTube may be overweighted in local and AI-driven search
- How short, low-production videos can create entity signals
- Where NotebookLM fits into rapid video testing
- Why middle-of-funnel questions may outperform “best of” keywords
- How to treat YouTube as an experiment—not a long-term shortcut
If you’re working in local SEO or testing AI visibility strategies, this episode offers a candid look at what’s happening right now in the wild.
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/