Isabella Masucci, an online entrepreneur, markets in part using cold email outreach. She helps people transform their podcasts into books in less than 40 hours of their time. In this episode, you will learn: 

* How to write a cold email that converts* How to find the people you want to convert* How and when to write a follow-up to a cold email

Listen to this episode on:

Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe

Highlights in this episode:

[00:02:17] Isabella Masucci is the founder of the Masucci Method, an online ghostwriting agency specializing in transforming podcasts into books. She has written four books in the last year and a half.

[00:06:01] Isabella’s latest numbers and stats on cold email outreach

[00:09:56] What Isabella includes in her initial and follow-up emails

[00:12:38] How to research before sending cold emails

[00:17:37] Crafting a good follow-up email

Quotables:

I only work with four clients a year, so I spend a lot of time thinking about what kind of clients that I want to bring on to my business. – Isabella MasucciClick To Tweet

[The energy of the email is] you’re offering them an incredible opportunity, like, let’s do something remarkable here. – Isabella MasucciClick To Tweet

I honestly say, I’ve been following you. Your content is really incredible, and I’m reaching out because I think you should write a book. – Isabella MasucciClick To Tweet

You need a strong, catchy,