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iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer
iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer episodes
- 34 min
- 48 min
- Ep. 033: PowerTalk - Chain Gap Closing & DDSOF
n this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to "gap-closing" for chain features. If you're new to a chain route or responsible for overall chain execution at your distributorship you'll want to sue this episode for new hire training over and over again! He'll review Nielsen's DSOF metric and why this metric doesn't work well for distributors, hence introducing a new metric for success, Distributor Display Support of Feature, aka DDSOF. Also Tracy shares his favorite podcast episodes at the end - since we're all listening to more podcasts now, while driving around all day selling beer!
48 min - 48 min
- Ep 031: Harry Isabel, Industry Legend, Part 2
I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 2. Click the link to see pictures of Harry and people he has impacted throughout his career.
www.isellbeer.com/isabel
1 hr 3 min - Ep 030: Harry Isabel, Industry Legend, Part 1
I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 1. Click the link to see pictures of Harry and people he has impacted throughout his career.
www.isellbeer.com/isabel
55 min - 1 hr 9 min
- 58 min
- 52 min
- Ep. 026 NBWA NextGen: David Steinman, Beer Marketers Insights & Craft Brew News
Click to Download the NBWA decks
www.isellbeer.com/nbwa
SHOW DETAILS
NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the same: we all work together to sell more beer. To see more about the new NBWA initiative, download these sales decks.
Click to Download the NBWA decks
www.isellbeer.com/nbwa
David Steinman is the senior editor for Craft Brew News and his father and grandfather run Beer Marketers Insights. He is young in the industry but is a part of a legacy that he will carry on.
Special thanks to Craig Purser, Lester Jones, and NBWA!
36 min
About iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer
From the publisher's feed
This podcast is for anyone who works at a beer distributor! If you run the route, drive the truck, stack the cases, call the buyers, manage the suppliers, load the repack, organize the POS, clean the…
lines, host the events, move the pallets, order the containers, count the money, fix the iPads, or Lead and Motivate the Team to win in the trade ~ then you can say #iSellBeer! In each episode I will interview industry legends from around the country who have careers at beer distributors. In talking to them I will peel back the stories of their careers by centering our conversation around one simple question: tell me about your first day on the job? While this podcast is for beer distributors my hope is that retailers, suppliers, and other beer industry roles will subscribe to learn from and appreciate the role of the beer distributor in our industry. I Sell Beer with Tracy Neal presents, the podcast for beer distributor sales reps and managers who are driving around all day selling beer. #isellbeer