In this month's episode, we talk about ISNI, the International Standard Name Identifier. It's an identifier with potential in the supply chain for your trading partners and as a marketing tool. Tom Richardson, Bibliographic Manager at BookNet Canada and Kendra Martin, Marketing Administrator at Dundurn Press (https://www.dundurn.com), join us to shed light on how ISNI is and isn't being used.

(Find the transcript here: https://www.booknetcanada.ca/blog/2019/4/30/podcast-isni-the-dream-identifier)