Tiffany Gooch, Principal at Aurora Strategy and activist, chats with Elizabeth about issue ownership (which, it turns out, is NOT issue management). Issue ownership is this idea that certain political parties will be perceived to be particularly credible or effective on certain issues and they can develop comms strategy based on it. But pandemics change things.

Additional Resources:
A great place to start is the academic article by Bélanger and Meguid: Issue salience, issue ownership, and issue-based vote choice.

Check out www.polcommtech.ca for annotated transcripts of this episode in English and French.