I once heard the phrase 'it's a guess until you test,' and it's stuck with me ever since! Today we uncover the impact of testing on your marketing strategies. We delve into actionable tips for experimenting with every element of your marketing, from email subject lines to landing page designs. You'll learn how to isolate variables (no lab coat required!), iterate effectively, and maintain a change log to keep track of your results. Through real-world examples, I’ll show you how minor adjustments can lead to major improvements in your conversion rates!

Topics covered in this episode:

• Importance of testing in marketing and business.
• Different types of testing (e.g., email subject lines, ad copy, landing pages).
• The value of tracking changes and maintaining a change log.
• Testing new offers and products before full launches.
• Importance of solving customer problems and talking to clients.

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Thanks for listening to Clicks and Giggles!

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