Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your values and season of life.

In this episode:

• Jordan discusses the origin of the "If not you, then who?" mindset and its motivational power
• How to recognize when to delegate tasks like marketing, admin, and household chores
• The importance of creating margin in your offers to allow for outsourcing
• Detailed breakdown of the components involved in paid advertising campaigns
• Differentiating between passive offers like guides and high-ticket, hands-on programs
• Emphasizing the need for personalized strategies tailored to your life and business
• Invitation to join the upcoming 90 in 90 challenge to boost your marketing momentum
• The encouragement to reflect on your current season and adapt your actions accordingly

Timestamps: 

00:00 - Introduction to "If not you, then who?" mindset and its personal significance
00:28 - Origins of the phrase and how imposter syndrome influences motivation
01:28 - The role of determination in standing out in the ads and marketing landscape
02:26 - The importance of serving clients well and continuous improvement
03:24 - Understanding that everyone has the same 24 hours, but priorities differ
04:21 - Using time intentionally and evaluating what tasks to delegate
05:18 - Planning offers with sufficient margin for outsourcing and delegation
06:15 - Personal examples of delegating household chores to free up business focus
07:39 - Factors to consider when delegating in your business and life
08:37 - Customizing marketing and outsourcing strategies based on your preferences and season
09:07 - Breaking down the components of paid advertising campaigns
10:05 - The importance of tailored marketing advice versus blanket strategies
11:02 - The different elements involved in ad tech, copy, messaging, visuals, and customer journey
12:00 - How funnel structure influences your business model and income streams
12:55 - Strategies for low-ticket versus high-ticket offers and their respective demands
14:20 - Reflecting on your current season and future planning
14:43 - Reinforcing the question: "If not you, then who?" in all aspects of your business and life
15:09 - Invitation to join the upcoming 90 in 90 challenge for accountability and growth
15:39 - Closing encouragement to implement and reach out for support

Resources & Links:

• Jennifer Sise - Business & Life Coach
• 90 in 90 Details

Remember, your season of life shapes your strategy. Focus on what matters most, delegate the rest, and embrace your unique path. You're capable of incredible work—if not you, then who?

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Welcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you’re looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth.

Main topics covered:

• How to reflect on and optimize your customer experience from discovery to onboarding
• The importance of auditing your digital assets: website, social media, and analytics
• Using surveys and feedback to sharpen your messaging and offerings
• Setting up and utilizing data analytics, including Google Analytics and Meta Pixel
• Creating a process for quarterly review and continuous improvement

In this episode:

• Why stepping into your customer’s shoes reveals hidden gaps
• How to conduct a simple business audit in under an hour
• Tips for refreshing your Instagram and website to boost conversions
• The value of analytics and why everyone should install Google Analytics and Meta Pixel
• Creative ways to gather feedback, including surveys with incentives
• The power of data to inform marketing strategy and messaging

Timestamps:
00:00 - Welcome back & intro to spring cleaning your business

00:32 - Why reflection on Q1 is crucial for growth in Q2

01:03 - Assessing your customer experience from discovery to delivery

02:00 - Seeing your business from your client's perspective

02:51 - Reviewing onboarding and client experience processes

04:16 - Evaluating your online presence: Instagram & website checks

05:32 - Ensuring your opt-ins and download mechanisms work seamlessly

06:46 - Auditing paid advertising and tracking data regularly

08:16 - Setting up Google Analytics and Meta Pixel for data collection

09:33 - How to leverage data and start tracking before you’re ready to run ads

10:42 - Using surveys to gather valuable feedback & improve messaging

12:01 - Asking the right questions during discovery calls & follow-ups

12:55 - Incentivizing survey participation for more insights

14:24 - Making the most of customer feedback & continuous improvement

15:24 - Closing remarks: dust off your business & keep refining

Resources & Links:

• Google Analytics
• Meta Pixel
• Flodesk
• ChatGPT
• Claude AI

Connect with Jordan Perry:

• Instagram
• LinkedIn
• Podcast Instagram

Remember, regular audits and feedback can transform your biz. Dust off your business and give it some TLC this quarter!

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

You don’t need a “ground floor opportunity” from someone else—you are the opportunity. In this episode, I’m sharing why building your own business is the most powerful move you can make. From MLM stories (yes, I was once the lipstick lady) to lessons on ownership, email lists, and sustainable offers, I’ll remind you why going all in on your own business is the best bet you’ll ever make. Let’s dig in, get gritty, and build something no one can take from you.

Topics covered in this episode:

• Why your own business is the ultimate “ground floor” opportunity.
• Jordan’s MLM story and how it taught her about sales.
• The danger of building on platforms you don’t own.
• Why email lists and websites are critical business assets.
• How to validate your offer before you sell it.
• The importance of building a business your way—not just copying your coach.
• Encouragement to build long-term assets and think about your exit strategy.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

It’s time to spring clean your business! In this episode, I’m giving you a checklist of quick but powerful fixes to refresh your marketing, client experience, and backend systems. From updating your Instagram bio to auditing your lead magnets and contracts, these small tweaks can make a huge impact. Let’s dive in and get things running smoothly!

Topics covered in this episode:

• Why a simple Instagram bio update can boost conversions.
• How to optimize your link in bio for better traffic and tracking.
• The importance of testing your own lead magnet experience.
• How to audit your client onboarding process for a seamless experience.
• The secret to increasing customer lifetime value with better follow-ups.
• Why small operational tweaks can make a huge difference in business growth.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore!

Topics covered in this episode:

• How Sephora’s sampling strategy gets people to buy.
• Why offering a “taste” of your services builds trust.
• The key to creating a freebie that actually leads to sales.
• Why lead generation is more than just collecting emails.
• How to use data to double down on what’s working in your business.
• Preparing for ads the right way before you start spending.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever feel like you can’t escape your work notifications? Same. A year ago, I was drowning in client texts, voice memos, and endless emails—and I knew something had to change. Enter the fun phone. In this episode, I’m sharing what it’s really like to have two phones, the pros and cons, and how this simple shift has helped me create better boundaries, improve communication, and reclaim my personal time. If you struggle with disconnecting, this one’s for you!

Topics covered in this episode:

• Why I decided to get a second phone for work.
• The biggest benefits of separating business and personal communication.
• How this shift improved my client experience and team efficiency.
• Unexpected challenges and funny moments from having two phones.
• Importance of setting boundaries and training clients on communication.
• Tips for creating a work-life balance that actually works.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Your client experience can make or break your business. In this episode, I’m sharing real-life lessons on why the little things—like communication, expectations, and follow-ups—matter more than you think. From what not to say to clients (please, never tell someone you’re squeezing them in!) to simple tweaks that increase retention and referrals, this is your sign to audit your client experience. Small shifts can lead to big wins, and I’ll show you how!

Topics covered in this episode:

• Why clear communication is the foundation of a great client experience.
• The impact of small changes in how you handle client interactions.
• The importance of setting clear expectations from the start.
• How to audit and improve your onboarding process.
• The role of automation in enhancing the client journey.
• Why retention and referrals matter more than constant lead generation.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Cart is officially closed, and I’m back with part two of my behind-the-scenes look at launching The Room! In this episode, I’m breaking down what worked, what I’d do differently, and why you must have a plan for the day your cart closes. Plus, I’m sharing real wins from the incredible women inside The Room and the big lessons I learned along the way. Whether you're launching a program or just curious about what goes on behind the scenes, this episode is packed with juicy advice!

Topics covered in this episode:

• The unexpected plot twist that extended the cart closing.
• Why 90 in 90 became the top-of-funnel strategy for The Room.
• Real wins from members already seeing momentum.
• What I’d change next time, from video batching to nurture emails.
• The emotional side of selling and handling objections with integrity.
• Why getting in a room (any room!) is a game-changer for your business.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever been ghosted or rejected in business? Me too. But what if I told you that rejection could actually be the secret to your next big win? In this episode, I’m sharing how getting ghosted turned into over $10,000 in sales for my friend—and how you can flip rejection into growth, too. Whether it’s in business, life, or love (wait till you hear that story!), I’ll show you how to embrace rejection, build resilience, and keep moving forward. Let’s turn those no’s into your next yes!

Topics covered in this episode:

• How a ghosted invite turned into $10K in sales.
• Why knowing your sales cycle helps you handle rejection.
• The importance of referrals and relationships in business growth.
• How to build resilience by embracing rejection.
• Lessons from my own love story about putting yourself out there.
• Tips to seek opportunities even when you hear "no."

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

What if you could take back control of your time and transform how you work and live? In this episode, I sit down with time management coach Jennifer Sykes to dive into her life-changing strategies for being intentional with your time. From her “Nine-Minute Method” to tips on working with your cognitive fuel tank at its fullest, Jennifer shares her advice to help you prioritize what matters most.

Topics covered in this episode:

• The power of intentional time management.
• Why specificity is key to taking control of your time.
• How to use the “Nine-Minute Method” for maximum impact.
• Tips for working with your cognitive fuel tank at peak capacity.
• Importance of setting apart time for the people and projects that matter most.
• Jennifer’s new book and how it can transform your relationship with time.

CONNECT WITH JENNIFER:
Website: https://jennifer-sise.mykajabi.com/
Instagram: https://www.instagram.com/jennifersise/
Buy her book - It’s Only a Matter of Time: www.jennifersise.com/Itsonlyamatteroftime

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com