Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Have you ever wondered what makes a high-ticket program truly worth it? After spending over $30,000 on programs this year—some hits, some misses—I’ve learned a lot about both buying and creating high-ticket offers. In this episode, I’m diving into what to look for as a buyer and how to create a program that’s a no-brainer for your clients. From authentic testimonials to fair pricing and avoiding high-pressure sales tactics, I’m sharing the lessons I’ve learned (sometimes the hard way!) to help you navigate this space with confidence. Whether you’re building a program or deciding where to invest, this one’s for you!

Topics covered in this episode:

• How to evaluate testimonials and verify their authenticity.
• Strategies for justifying the cost of high-ticket programs.
• The importance of transparency in terms and conditions.
• How to avoid falling for high-pressure sales tactics.
• Balancing value and deliverables in group programs.
• Empowering buyers to ask critical questions before investing.
• Creating a seamless client experience to build trust and loyalty.

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Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Is your marketing sending the right message? Join me in this episode to explore how powerful positive messaging can be in creating client connections and driving success. I'll challenge your fear-based marketing, showing how mindset, confidence, and vision shape the way clients respond to your brand. From case studies to practical tips, discover how shifting from scarcity to abundance draws clients who believe in your services and feel inspired to work with you. Join me to learn why clients seek hope and empowerment, and how you can deliver that in every message.

Topics covered in this episode:

• The drawbacks of using fear-based marketing.
• The importance of positive messaging in brand communication.
• How mindset shapes marketing success.
• Using confidence to attract ideal clients.
• Examples of positive versus negative pain-point marketing.
• Shifting from scarcity to abundance in marketing messages.
• How to empower clients through optimistic advertising.
• Encouraging client loyalty by showcasing achievable results.
• Developing a positive transformation narrative for clients.
• Aligning messaging with clients' values for lasting impact.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Are you avoiding sales calls because you think they're outdated or unnecessary? Think again! In this episode, I'll share my impressive 55-83% booking rate and reveal how sales calls became my secret weapon for business growth. Learn practical strategies for conducting effective sales calls, from preparation to follow-up, and discover why looking "noggin to noggin" on Zoom could be the game-changer your business needs. Whether you're new to sales calls or looking to improve your conversion rates, this episode offers actionable insights to help you close deals with confidence!

Topics covered in this episode:

• The importance of sales calls in business success and revenue growth.
• How to structure and optimize sales calls using Calendly.
• Pre-call preparation and proposal development process.
• Setting expectations and qualifying prospects during calls.
• Tips for maintaining control and guiding sales conversations.
• The value of tracking conversion rates and booking statistics.
• How to handle follow-ups and close deals effectively.
• Importance of learning from both successful and unsuccessful calls.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Are you guilty of playing small with your business? If your ideal clients don't know what you offer, they can't buy from you! In this episode, I tackle the common challenge of under-promoting your business and share practical strategies to get your offers in front of the right people. From crafting clear messaging to utilizing multiple platforms, you'll learn how to shine a spotlight on your services without feeling salesy.

Topics covered in this episode:

• Why many business owners don't talk about their offers enough.
• How to clearly communicate your business value without diminishing it.
• The importance of regular business updates across different platforms.
• Strategies for reintroducing yourself and your services.
• Tips for crafting clear, engaging sales emails.
• Leveraging personal Facebook, LinkedIn, and Instagram for business visibility.
• The value of getting feedback on your business messaging.
• Ways to avoid using confusing industry jargon.
• The role of paid advertising in increasing visibility.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them long after the challenge ends. Whether you're a seasoned marketer or just starting out, these actionable tips will help you create a challenge that not only draws people in but also serves as a powerful stepping stone in your customer's journey.

Topics covered in this episode:

• Using thank you pages for freebie opt-ins to promote challenges.
• Leveraging email lists to invite subscribers to challenges.
• Utilizing paid advertising to promote challenges.
• Considering the value exchange of time and money for challenge participants.
• Targeting warm and cold audiences through ads.
• Understanding customer acquisition costs and lifetime value.
• Planning post-challenge nurturing and follow-up strategies.
• Creating multiple touchpoints along the customer journey.

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Are you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative can make your business stand out in a crowded market and connect deeply with your ideal clients.

Topics covered in this episode:

• Evolution of Red Door Designs.
• Importance of having a powerful story for your business online.
• How storytelling can boost confidence and sales for entrepreneurs.
• The process of crafting a signature story for businesses.
• The impact of combining compelling narratives with effective design.
• The value of a single, well-crafted web page for selling your services.

CONNECT WITH KRIS:
Website https://www.reddoordesigns.com/
Instagram https://www.instagram.com/reddoordesign/
Facebook: https://www.facebook.com/reddoorportland
Linkedin: https://www.linkedin.com/in/reddoordesigns/
Youtube: https://www.youtube.com/@reddoordesign

Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

I see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial adjustments you can make and we’ll tackle the missteps head-on to turn them into opportunities for success. 

Topics covered in this episode:

• Common Advertising Mistakes
• Fixing Location Setting Errors in Ads
• Separating Campaign Planning from Execution
• Creating Attention-Grabbing Ad Creatives
• The Importance of Video Captions in Ads
• Improving Ad Tracking Methods

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about why relying on one message is like fishing with one hook—it’s not enough! I’ll show you how to experiment with new angles, test what resonates, and attract the variety of clients your business deserves. Let’s get creative, have some fun, and see what sticks!

Topics covered in this episode:

• The importance of diverse messaging
• Adapting messaging for different audiences
• Experimenting with messaging
• Risk of narrowing your audience
• Examples of effective messaging
• Indicators of successful messaging

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through the techniques that work for me, like batching tasks, using “pulls” to stay motivated, and keeping myself organized with tools like Asana and good old-fashioned notepads. I’ll also talk about the importance of giving yourself grace and my experience with medication. Whether you have ADHD or just feel a little scattered while running your business, I’ve got practical tips and inspiration to help you out.

Topics covered in this episode:

• Introduction to ADHD in Entrepreneurship
• Viewing ADHD as a Superpower
• Batching Work to Enhance Productivity
• Time Management and Structured Workweeks
• Use of Pulls for Motivation (thanks Coach Amber B! Check out her interview here on the podcast - Episode 13)
• Using Notepads and Digital Tools for Organization
• Planning for the Week Ahead vs Daily Planning
• Giving Yourself Grace

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Ever feel like legal protection for your online business is a maze of confusing jargon and intimidating procedures? In this episode, Amber Gilormo, The Boutique Lawyer, breaks it all down and makes legal safeguards accessible for entrepreneurs of all levels. From demystifying trademarks to navigating FTC compliance, Amber shares her tips to keep your business legally sound without the headache. 

Discover how a few simple steps can save you from costly mistakes and protect your hard-earned success. Plus, get a sneak peek at Amber's innovative new offering that's revolutionizing legal education for online business owners. Whether you're just starting out or scaling up, this episode is your roadmap to stress-free legal protection in the digital age.

Topics covered in this episode:

• Amber's background and transition to online legal services
• The importance of proper legal documentation for online businesses
• Common legal pitfalls in online marketing and income claims
• Trademark issues and domain name protection
• The launch of Amber's new product: The Legal Zine
• Proactive legal strategies for business owners
• Work-life balance and self-care for entrepreneurs

CONNECT WITH AMBER:
Website https://shop.theboutiquelawyer.com/
Instagram https://www.instagram.com/theboutiquelawyer/

Online Marketing Legal Policies Checklist
https://theboutiquelawyer.com/online-marketing-legal-policies-checklist

_____________________________________________________

Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com