On Election Day 2004, when exit polls showed incumbent President George W. Bush losing to Democratic challenger John Kerry, Bush assessed his situation to Time magazine. “It is what it is,” he said. One month later, with Bush cheerleading the White House for another four years, “It is what it is” was declared America’s #1 Sports cliché by USA Today. While Bush rode a FUBAR invasion and a crashing economy to political victory, “It is what it is” was trending.