It Matters Podcast

In this episode of the It Matters Podcast, host Walter Perez discusses the crucial habit of writing things down. Explaining the concept he refers to as 'Ink It', Walter highlights the neurological benefits of putting pen to paper, such as activating the reticular activating system (RAS), improving memory, and bridging the left and right hemispheres of the brain. He provides examples from successful leaders and companies to underscore the transformative power of writing. Walter encourages listeners to make writing a part of their daily routines, emphasizing how it can bring clarity, focus, and reduce anxiety. Ultimately, he aims to inspire leaders to harness this simple yet powerful practice to enhance their effectiveness and lead with intention.

In this episode of the It Matters Podcast, host Walter Perez explores how to achieve lasting personal and leadership transformation from live events like workshops and retreats. He introduces the "CRACK" acronym—Commit, Reflect, Act, Change, Keep Going—as a practical framework to help listeners turn event inspiration into real, sustainable change. Walter emphasizes that true transformation happens when you bring lessons home, apply them consistently, and persist through challenges, ultimately inspiring growth in yourself and those around you.

In this episode of the It Matters Podcast, host Walter Perez explores the metaphor "leaders take the stairs" to highlight the importance of discipline, hard work, and humility in leadership. He emphasizes that true leaders avoid shortcuts, lead by example, support their teams, and foster a positive environment. The episode encourages leaders to be present, listen, rest, and continuously grow, inspiring transformation in themselves and others. The overall message is to lead with intention, humility, and vision, creating lasting impact and a culture where everyone thrives.

In this episode of the It Matters Podcast, Walter Perez explores the vital role of communication in effective leadership. Emphasizing the practice of “watching game film,” he encourages leaders to review and analyze their own speaking performances to identify strengths and areas for growth. Listeners are urged to approach self-assessment with humility, celebrate progress, and make intentional improvements. The episode highlights the importance of preparation, honest self-reflection, and continuous learning as essential habits for leaders seeking to enhance their communication skills and overall leadership impact.

In this episode of the It Matters Podcast, host Walter Perez interviews Sarah Van Dusen of High Level Marketing. Sarah shares her journey from graffiti art to marketing expertise, offering practical advice for business leaders on building authentic brands, leveraging Google Business Profile, and overcoming self-doubt. She emphasizes consistency, clear calls to action, and the power of storytelling. The discussion covers current marketing trends, the importance of community engagement, and leading with kindness. Sarah’s insights empower entrepreneurs to embrace authenticity, stay adaptable, and seek support, making this episode a valuable resource for anyone looking to grow their business.

Sarah Van Dusen, a Google-certified SEO expert, social media strategist, and marketing mentor with over 20 years of experience helping businesses across Western Canada cut through the noise and get noticed. She's been consulted by the Canadian Senate on digital policy, and has taught at NAIT, Grant MacEwan, and the U of A—empowering business owners with the secrets to SEO, website optimization, and social media success. Trusted by Edmonton's top entrepreneurs, Sarah understands the hustle, the challenges, and the importance of making every marketing dollar count.

[email protected]

www.theleaderco.ca

In this episode of the It Matters podcast, Walter Perez welcomes a special guest, his son Armando Perez. They discuss the importance of leadership, how to become a leader, and what leadership means. Armando shares his aspirations for the future and discusses his experience playing sports and managing a rare liver disease. Walter provides valuable insights on leadership, including the importance of practicing, supporting teammates, and being honest about one's challenges. This conversation offers a heartfelt and educational look at developing leadership skills from a young age.

In this episode of the It Matters Podcast, host Walter Perez welcomes Tara Kerns. Tara shares her journey from aspiring engineer to rare disease advocate after her sons were diagnosed with Progressive Familial Intrahepatic Cholestasis (PFIC). She discusses the challenges of navigating a rare diagnosis, building a supportive community, and balancing leadership with self-care. The conversation highlights the importance of resilience, vulnerability, and connection in advocacy, offering inspiration and practical advice for families facing rare diseases and personal hardships.

Tara Kearns is a licensed social worker, educator, advocate, and most importantly, a mother. Working with children and families in the mental health field for most of her professional career, she entered the world of medical advocacy after her oldest son received a diagnosis of MRD3 deficiency, also known as PFIC 3.

In 2016, she began working with two other mothers of children with multiple variations of PFIC to maintain the original website pfic.org, a grassroots online webpage created to share (very little at the time) information online. By 2018, The PFIC Advocacy and Resource Network, Inc. (The PFIC Network), a 501(c)3 non-for-profit organization was born.

Since then, Tara has remained connected with the organization, not only as a Co-Founder, but has also served terms as Board Secretary, and as Vice-President of the Board of Directors. Currently, Tara serves as a Program Consultant with the PFIC Network, working to further organizational priorities and support its mission.

Connect with Tara

[email protected]

IG: @mommyofthreetots

Connect with Walter

www.theleaderco.ca

IG: @theleaderco.inc

Facebook: The Leader Co.

In this solo episode of the It Matters Podcast, host Walter Perez explores leadership, mindset, and personal growth as the year nears its end. He encourages listeners to reflect on their progress, let go of what doesn’t truly matter, and focus on positive habits and purposeful action. Walter stresses the importance of proactive reflection and making intentional choices to finish the year strong and start the next one with momentum. He motivates listeners to lead with clarity and resilience, and hints at a special guest joining the next episode.

In this episode of the It Matters Podcast, host Walter Perez explores the importance of embracing change for personal growth and effective leadership. He introduces the acronym "CHANGE"—Choose it, Have a vision, Ask for help, Need to do the work, Grow as you go, and Evaluate along the way—to guide listeners through the process. Walter emphasizes that while change can be uncomfortable, it is essential for progress. He encourages leaders to be intentional, adaptable, and reflective, offering practical steps and motivation for anyone facing change in their life or leadership journey.

In this episode of the It Matters Podcast, Walter Perez explores how a constant sense of urgency can undermine effective leadership. Speaking directly to leaders, the episode highlights the negative impacts of urgency—such as poor decision-making, burnout, and reduced team morale—and encourages a shift toward proactive, well-prepared leadership. By prioritizing clear communication, thoughtful planning, and team collaboration, leaders can create a healthier work environment, foster sustainable progress, and achieve better outcomes for their organizations. The episode offers practical advice for breaking the cycle of urgency and building lasting success.