Most MSPs can talk tech, but customers care about risk. In this episode of Wise Up, Brad Powell, Co-Founder of ThreatCaptain and 2025 PitchIT finalist, shares how to reframe cybersecurity as a business conversation that wins trust, drives buy-in, and turns insights into sales results.

Too many MSPs get stuck reacting to issues instead of driving strategy. In this episode of Wise Up, we're exploring why aligning IT with business outcomes matters, how leading with questions builds trust, and what habits move MSPs from vendor to true partner with Kip Fanta, SVP of Partner & Customer Development at GetInSync.

Proposals don’t have to slow you down. Discover how MSPs can simplify proposal creation, cut turnaround time, and deliver a more consistent client experience. In this episode of Wise Up, Nicolas Fry, Founder of Turbo Docx and 2025 PitchIT contestant, joins us to share his expertise.

Discover how automating dispatch and triage can free up staff, why the service coordinator role is so critical, and the habits that help MSP leaders scale smarter. In this episode of Wise Up, Dustin Puryear, former MSP owner and now founder of Giant Rocketship, joins us to share his expertise.

Discover what DMARC really is and how MSPs can turn compliance into a clear value story for clients. In this episode of Wise Up, Taylor Tabusa, Co-Founder of Palisade, explains how to talk about DMARC in plain language and offers expert insights to improve deliverability and show measurable results in QBRs.

Service desk backlogs don’t just frustrate clients; they hold your whole team back. Discover how AI can reduce escalations, speed up ticket resolution, and free up engineers to focus on higher-value work with insight from Mathieu Tougas, CEO and Co-Founder of Mizo, and PitchIT 2025 finalist.

From reducing ticket volume with conversational support to streamlining onboarding through AI-driven training, we're sharing how MSPs can use AI to make daily operations more efficient. Badri Varadarajan, Founder and CEO of HitWit, joins Wise Up to explain how turning existing know-how into “AI wizards” helps MSPs respond faster, learn from real client needs, and create better experiences for both staff and customers.

Discover how MSPs can turn AI from buzzword into real business impact. From using AI to manage more endpoints per tech to creating "digital workers" that handle tasks 24/7, Anup Ghosh, CEO and Co-Founder of ThreatMate, joins Wise Up to share how MSPs can boost efficiency, strengthen client outcomes, and stay ahead in the fast-changing security landscape.

From finding client workflows worth automating to building practices with lasting impact, we're exploring why the future for MSPs is about delivering outcomes, not just adding tools to the stack. Listen in as Greg Lalle, President of Synthreo and longtime channel leader, joins Wise Up to share how approaching AI the right way can make all the difference for MSPs.

From reasons vulnerability management is table stakes and the right times to outsource SOC/MDR, to the habits that actually help MSPs grow, James Mignacca, CEO of Cavelo and former MSP owner, is sharing what MSPs often get wrong about security. In this episode of Wise Up, we're sharing practical lessons from both sides of the channel.