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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show!

After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer.

Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order). He calls it the "triple bottom line" that Leaf & Limb strives for.

He also shares how to ensure you hit that "triple bottom line:" pursuing a purpose that matters, measuring success using something besides dollars, and constantly working to improve.

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