Bruno Falcone, founder of House of Falcone talks about building a luxury menswear brand focused on Italian craftsmanship at accessible prices. Bruno shares how his experience tailoring for Zegna, Canali, and Brioni inspired him to travel across Italy, meet artisans, and partner with a three-generation factory using precision cutting and extensive handwork. He describes shifting from product-focused to people-focused service, defining the brand as “opportunity” by helping clients be seen and make strong impressions. Bruno recounts how a suit tailored by his grandmother sparked his confidence and his belief that style influences perception.

He explains custom design through color, style, and fit, remote AI body-scanning for accurate measurements, fabric innovations, and personalized jacket linings, including pieces made for Tommy Hilfiger and Tonino Lamborghini, and notes expansion into women’s suiting led by his wife Angela.

Connect with House of Falcone:

Website: https://houseoffalcone.com/

Insta: https://www.instagram.com/houseoffalcone

FB: https://www.facebook.com/merlaiofficial

TikTok: https://www.tiktok.com/@houseoffalcone