Italian Innovators

A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts)

* The story of Cappelli Identity Design and the creative soil of its founder (1:27)
* The complementary paths of #academia and #entrepreneurship in creating value (4:40)
* Visual #design as effective communication: the Felliniana & Olivetti Lettera 22 fonts (7:00)
* Dynamic #branding as a relational way to create consistent and flexible identities, and achieve perennial livelihood in digital communication (10:05)
* What is the difference between recognizing a logo and knowing a #brand? (16:35)
* Applying dynamic branding to teaching and the promotion of the #humanities (20:35)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The creative foundation of Italian motorcycling (A presentation by Luca Cottini, PhD)
* From #radio pioneer Adriano Cavalieri Ducati to the mass production of radio devices, cameras, projectors, and electrical razors. The early years of Ducati (1926-1944)
* The WWII bombing and post-war reconstruction. The end of a #business story (1944-1945)
* The unexpected success of Cucciolo and the start of the #motorcycling business (1946-1954)
* The visionary #engineer Fabio Taglioni and the making of Ducati’s global success (1954-1989)
* Every business is a living #story. How a company transcended the vision of its founders and became legend (1989- )

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A conversation between Luca Cottini (PhD) and Marina Puricelli (senior professor at SDA Bocconi University, author, and host at Il meglio del piccolo)

* Small size, entrepreneurial organization, family ownership, vocation to craftsmanship. The Italian recipe for industrial success. (1:32)
* The Italian entrepreneur and the Anglo-Saxon manager (6:00)
* The relevance of the human factor in a hyper-technological world (10:20)
* Innovation from the perspective of the industry and academia (14:30)
* The Italian constellation of industrial stories. A case-by-case approach (16:43)
* A multi-perspective approach to Italian industrialism (academic research, journalism, storytelling, content-based blogging) (20:47)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The birth of a commercial university (a presentation by Luca Cottini, PhD)
* The drama of losing a son to war. Italian colonialism and the defeat of Adwa
* The extraordinary ascent of a self-made man. From street vending to large-scale retail
* The growing economic and political influence of Magazzini Bocconi
* The death of Ferdinando’s firstborn Luigi and the idea of a university in his honor
* A commercial university. Economy and languages as the focus of a new model of knowledge
* Bocconi university as the laboratory of the Italian economic elite in the 20th century

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Patrizio Cionfoli (Director of Design & Interaction at Studio Volpi)

* What is the philosophy of Studio Volpi? (1:20)
* Disegno and progetto. Italian design as an operative fusion of aesthetics and functionality (2:20)
* The integrated design of experience. What's behind an interface? (6:12)
* The culture and value of virtual reality #VR (11:35)
* The Internet of Things (#IoT) and the value of storytelling (17:10)
* The rebranding of a #heritage. Design as a synthesis of user experience and innovation (22:15)
* The unique value that an Italian #design company brings to the American market (27:00)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What does the environment have to do with fashion? A presentation by Luca Cottini (PhD)
* Oasi Zegna as a forward-looking sustainability project and value creator
* At the roots of Zegna's success. The Biella valley as the cradle of the Italian wool industry
* From sheep to shop. From fabric to style. Zegna's business model from the founder to today
* The aesthetic and natural relationship between fashion, entrepreneurship and the environment
* Ethical philosophy, social responsibility, and community. The activities of fondazione Zegna

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Giovanna Bonomo-Blescia (international editor for Canada’s luxury magazine Preferred, and author of “Lost and found in Italy”)

* Italian Studies as a resource in professional development
* Italy as a luxury destination. The pursuit of a unique value
* In search of Italy. The Italian journey as a form of self-discovery
* The market of Italian travel. From organized tours to virtual reality
* A perspective shift. Learning languages as a tool of professional and human flourishing

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What does philosophy have to do with management? A presentation by Luca Cottini (PhD)
* Business as a network of transactions and a world of meaning
* Industry as a shared venture. On virtue and entrepreneurship
* From Istria to Abruzzo. From Abruzzo to Canada. Story of an exile immigrant
* The impact of philosophical studies on Marchionne's leadership style
* The biggest turnaround in the automotive industry. The rescue of Fiat and Chrysler
* Cultural imagination as an added (and essential) value for the manager

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Luca Vullo (actor, director, performer, author, speaker, and communication coach)

* From Sicily to the world. Discovering a professional path (1:57)
* Gestures as a key feature of the Italian flair and entrepreneurial success (7:20)
* The grammar of the body. Non-verbal communication and team building (11:42)
* From theatre to social media. The applications of emotional intelligence (19:38)
* From theatre to film. The visual language of a documentary (25:23)
* The creative gesture. Where does creativity spring from? (28:05)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

Airplanes are splendid dreams. A presentation by Luca Cottini (PhD)
* March 15, 1909. W. Wright completes in Rome the first ever engine-operated flight on Italian soil
* The birth of Italian aviation (1909). The Montichiari circuit and the Italian aviation society
* The path of an outsider Gianni Caproni. From Munich & Liege to Milan
* From Taliedo to Cascina Malpensa. The birth of military aviation.
* Opening a way in the sky. The humble audacity of flight pioneers. The value of experimentation and failure.
* Flying is a splendid dream. Airplanes and cultural imagination (literature, painting, cinema)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!